Deborah L. Petrine
Chairman & Chief Executive Officer (CEO)

A first generation college student, Deborah Petrine worked her way through Virginia Tech as a Secretary/Receptionist in a nursing home.  Upon graduation, she entered the organizations Administrator in Training Program and worked her way up through the company, eventually becoming President at one of Virginia’s largest providers of long term care services.   Under her leadership, the company expanded from skilled nursing facilities to add assisted living facilities, a pharmacy company and a home health company.  In 1996, she co-founded and served as President of Colonial Care, LLC managing facilities in Virginia and North Carolina.  This company grew throughout the State of Virginia and was purchased in 1998.  Ms. Petrine’s desire to be a “hands on” manager and to own and operate facilities led her to leave that organization to form CCR where she continues to serve as Chairman and CEO.  CCR began operating in July 2001 and has grown to twelve skilled facilities. Additionally, in 2010 she served as President of Longleaf Senior Living, LLC managing 35 assisted living facilities in North Carolina.

Ms. Petrine’s expertise is widely recognized.  In August 1996, she was chosen by Virginia State Medicaid to act as temporary manager for a troubled facility in Richmond.  This was the first such appointment in Virginia. She was subsequently contracted by the Commonwealth of Virginia to rehabilitate a facility located in Charlottesville, Virginia.

In 2005, Ms. Petrine was awarded the prestigious James G. Dunton Lifetime Achievement Award for her service to the elderly and infirm in Virginia.  She served as the first female Chair of the Virginia Health Care Association from 1993 to 1995.  She also served a two-year term representing Virginia on the American Health Care Association Board of Directors.  Additionally, she served four years on the Board of Examiners for Nursing Home Administrators, was appointed in April 1997 to the statewide Nursing Facility Advisory Committee where she served two years, and was appointed by the governor in 2010 to a four year term on the Governor’s Advisory Council on Revenue Estimates.

She received her Bachelor’s degree in Business Administration from Virginia Polytechnic Institute and State University where she has remained active.  She was appointed by the governor to the Virginia Tech Board of Visitors in 2011 and was elected Rector in 20    making her the first female in the school’s history to lead the board. She continues to serve on the Board of Visitors and also on the Virginia Tech Pamplin College of Business Advisory Council. She was a member of the Virginia Tech Foundation and the Virginia Tech Carilion School of Medicine Board for two years, served as the first Chair of the Center for Gerontology Futures Board upon its’ inception in 1992 and subsequently as the first Chair of the Pamplin College Management Department Advisory Board.  She is also a lifetime member of the Women in Leadership and Philanthropy and a member of the Roanoke Valley Hokie Club.

Ms. Petrine is married and mother to two adult children.  She is active in her community and currently serves on several local and regional boards including the GO Virginia Region 2 Council, Virginia Western Community College Foundation, Feeding America Southwest Virginia, Mill Mountain Theatre, Roanoke Women’s Foundation and the Smithfield-Preston Foundation.   She and her husband Jim reside at Smith Mountain Lake.